Create Your First Campaign

Launch your first automated cold email campaign after collecting leads for 5-7 days.

Overview

ColdConvert uses automated cron jobs to send emails. After 5-7 days of lead collection, you can launch your first campaign targeting Product Hunt founders.

Campaign Process

• ✅ Collect leads from Product Hunt (5-7 days)

• ✅ Create personalized email template

• ✅ Launch automated campaign

• ✅ Monitor results and optimize

Prerequisites

Before launching your campaign, ensure everything is properly configured:

System Setup

• ✅ Repository deployed to Vercel

• ✅ Database configured

• ✅ Resend API key added

• ✅ Product Hunt API configured

• ✅ Cron jobs active

Lead Collection

• ✅ System running for 5-7 days

• ✅ 200+ leads collected

• ✅ No critical errors in logs

• ✅ Resend domain verified

Required Environment Variables

Before launching your campaign, make sure these environment variables are set in your Vercel deployment:

Campaign Environment Variables

# Email Configuration
RESEND_FROM_ADMIN="Sergiu <support@yourdomain.com>"
EMAILS_PER_RUN="5"
EMAIL_DOMAIN="yourdomain.com"

# Personal Information
YOUR_NAME="Sergiu"  # Your presentation
YOUR_STARTUP_NAME="ColdConvert"  # Your startup name
YOUR_WEBSITE="https://www.yourdomain.com"  # Your website link

# Targeting Configuration  
TOPICS="saas,productivity,development,ai,startup"  # Choose your niche

Important Notes:

• EMAILS_PER_RUN: Start with 5 emails to test deliverability, then increase to 15-25

• TOPICS: Choose niches that match your target audience (e.g., "saas,productivity" for B2B tools)

• RESEND_FROM_ADMIN: Use your verified domain email address

Not Ready Yet?

If you haven't waited 5-7 days or have fewer than 200 leads, continue with lead collection before launching your campaign.

Email Template

Here's an example email template for Product Hunt founders. You can adapt this template for your specific use case and target audience:

Product Hunt Founder Template (Example)

Subject: Congrats on {leadName}'s launch! 🚀

Hi {leadName} team,

Just saw {leadName} on Product Hunt - congrats on the launch! 

{leadName} looks impressive and getting traction is no small feat.

I help founders scale their products post-launch. Would you be open to a quick 15-minute call this week to discuss your growth strategy?

Best regards,
{yourName}

💡 Template Adaptation Tips:

• Change the hook: Instead of Product Hunt, reference their specific platform or achievement

• Adjust the value proposition: Focus on your specific service or expertise

• Modify the call-to-action: Make it relevant to your business goals

• Update personalization variables: Use data points relevant to your target audience

Key Personalization Variables

Product Information

• {leadName} - Product/company name

• {launchDate} - Launch date

Personal Information

• {yourName} - Your name

• {yourStartupName} - Your startup name

• {yourWebsite} - Your website

Custom Variables

• [industry] - Target industry

• [frustration] - Common frustration

• [painPoint] - Pain point to solve

Single Email Focus

Since follow-ups aren't implemented yet, focus on creating one highly effective email that delivers maximum value and has a clear call-to-action.

Launch Campaign

After 5-7 days of lead collection, you're ready to launch your automated campaign. The system uses cron jobs to send emails automatically.

1.Verify you have 200+ collected leads

2.Test your email template with a small batch (5-10 emails)

3.Monitor the first batch for deliverability issues

4.Let the cron jobs run automatically

Campaign Configuration

# Current cron schedule in vercel.json
{
  "crons": [
    {
      "path": "/api/seed/ph-leads",
      "schedule": "0 9 * * *"
    },
    {
      "path": "/api/outreach/resend/email", 
      "schedule": "0 10,14 * * 1-5"
    }
  ]
}

# Email sending schedule:
# - Runs at 10 AM and 2 PM UTC
# - Monday through Friday only  
# - Sends 25-50 emails per batch

🚀 Launch Checklist